DMS&P partnered with Vodafone in four European markets to launch the smart kids watch. The campaign ran across the Disney Reserved Network, reaching the parents of Marvel, Star Wars, and Pixar fans, as well as utilising True-View Auction for maximised audience targeting. It also used Disney social handles and IG stories to further bring the campaign to life.
The Disney CreativeWorks team designed bespoke ‘Mickey’ video creative to showcase the new Pandora charm collection. Bringing Disney magic to the campaign with unique and beautiful animation, it drove awareness...Read More
