DMS&P partnered with Vodafone in four European markets to launch the smart kids watch. The campaign ran across the Disney Reserved Network, reaching the parents of Marvel, Star Wars, and Pixar fans, as well as utilising True-View Auction for maximised audience targeting. It also used Disney social handles and IG stories to further bring the campaign to life.
Hasbro leveraged the TWDC holiday campaign to launch a new deal across the G5 markets. They used data insights from the Christmas gift guide to create Hasbro key-product ad carousels...
