DMS&P partnered with Vodafone in four European markets to launch the smart kids watch. The campaign ran across the Disney Reserved Network, reaching the parents of Marvel, Star Wars, and Pixar fans, as well as utilising True-View Auction for maximised audience targeting. It also used Disney social handles and IG stories to further bring the campaign to life.
To promote Spotify’s new Kids & Family app, our UK campaign used pre-roll and banners running across the entire Disney YouTube network. The campaign utilised our Reserved and Walled Garden...