A CENTURY of storytelling
For nearly 100 years, Disney’s magical storytelling has delighted families across the globe. Today, the storytelling power of our core brands has built a broad fanbase loyal to the content they love. This allows us to create meaningful marketing partnerships that resonates with fans of all ages.
Our Platforms
Social
People have a particularly powerful affinity with Disney characters, brands, IPs and franchises. This makes our engagement and brand recall exceptionally high, with consumers more likely to engage with posts from Disney handles than other brands.
Digital
The Disney YouTube network is a brand-safe, premium environment for all age groups – especially kids and families. Its broad range of content appeals to everyone and includes trailers, interviews, bloopers, deleted scenes and mini-series.
TV
Our TV network is accessible across more than 50 EMEA territories and reaches millions of passionate Disney fans every day. It is home to some of the world’s most recognisable, iconic and best-loved characters and stories.
How to Work Together
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Branded Content
We create bespoke IP-integrated content that puts you as close to the Disney brand as possible through a unique narrative that speaks directly to our fans.
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Sponsorships
Sponsor multi-regional television campaigns, YouTube channels, playlists and live events, with exclusive access to ready-made assets and the ability to partner with us in creating your own content.
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Premium Video
With much-loved channels like Marvel HQ and the Disney Channel to co-viewing on Disney Junior, our premium video content offers unrivalled reach in a brand-safe environment.
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Turnkey Solutions
Through access to our IP and extensive ready-made content across multiple popular franchises, we can produce content that perfectly fits your brand message and audience.
Partnership showcase
DMS&P partnered with Vodafone in four European markets to launch the smart kids watch. The campaign ran across the Disney Reserved Network, reaching the parents of Marvel, Star Wars, and...
Hasbro leveraged the TWDC holiday campaign to launch a new deal across the G5 markets. They used data insights from the Christmas gift guide to create Hasbro key-product ad carousels...
The Disney CreativeWorks team designed bespoke ‘Mickey’ video creative to showcase the new Pandora charm collection. Bringing Disney magic to the campaign with unique and beautiful animation, it drove awareness...
To promote Spotify’s new Kids & Family app, our UK campaign used pre-roll and banners running across the entire Disney YouTube network. The campaign utilised our Reserved and Walled Garden...
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