Hasbro leveraged the TWDC holiday campaign to launch a new deal across the G5 markets. They used data insights from the Christmas gift guide to create Hasbro key-product ad carousels on social and YouTube. These were re-targeted to audiences known to be interested from the wider campaign.
DMS&P partnered with Vodafone in four European markets to launch the smart kids watch. The campaign ran across the Disney Reserved Network, reaching the parents of Marvel, Star Wars, and...Read More