Hasbro leveraged the TWDC holiday campaign to launch a new deal across the G5 markets. They used data insights from the Christmas gift guide to create Hasbro key-product ad carousels on social and YouTube. These were re-targeted to audiences known to be interested from the wider campaign.
The Disney CreativeWorks team designed bespoke ‘Mickey’ video creative to showcase the new Pandora charm collection. Bringing Disney magic to the campaign with unique and beautiful animation, it drove awareness...