Disney InsightWorks logo

"Do you ever look at someone and wonder, What is going on inside their head?"

Joy - Inside Out

Our award winning InsightWorks Teams are here to ensure that every campaign is built around what really matters, your audience. With access to thousands of respondents from infants to grandparents, we provide an in-depth look into what consumers think, feel and need.

From audience understanding, storytelling and planning through to analysis and evaluation, we deliver an end-to-end research service that guarantees the best communication, targeting and results for your campaigns.

InsightWorks is delivered across three teams

Disney InsightWorks logo
Disney InsightWorks are the experts in all things kids and family entertainment.
National Geographic InsightWorks

National Geographic InsightWorks serve as research consultants.

ESPN InsightWorks

ESPN InsightWorks are specialists in sports research from fandom to its cultural impact.

providing An End-to-end research service

Audience Understanding

Audience Explorer

Proprietary research to help understand what drives your audience


‘Ask!’ our audiences anything!



Concept Testing

Better understand how concepts will resonate with your audience

Creative Testing

Test your copy to maximise its effectiveness



IP Profiler

Use our IP profiler to understand which of our brands would drive the best results

The Genie

Find out what channels and platforms in the Disney ecosystem will best reach your audiences



Emotion Effect

Track the emotional impact of partnering with us

Image Transfer

Track the image transfer of a partnership with us

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