Your specialists in sports research

ESPN are the worldwide leaders in sport. ESPN InsightWorks monitors everything to do with sport, from the nature of fandom to its cultural impact. ESPN InsightWorks provides a complete understanding of what sport means to different audiences and how impactful being part of the excitement can be for brands and advertisers. Working across the campaign lifecycle, ESPN InsightWorks provides multi-market in-depth studies into sports, fans and events.


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The Hundred 2021

An in-depth view of how The Hundred reached new cricket fans. This report highlights the importance of diversity and forward thinking in reaching new audience in 2021 and beyond.

Everybody’s game

A Team GB made history by sending more female athletes to the Tokyo Olympics than ever before, The Hundred set new records for viewership and Emma Raducanu captured a nature’s imagination with her incredible run at the US open, there has never been a better time to shine a light on women’s sport. So using our own platform data, insight from our Fan Space panel and general trends we have put together a report exploring this important area

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