Your brand purpose consultants
Award-winning National Geographic InsightWorks uses a range of methodologies across audience insights and behavioural science to ensure our partnership campaigns are grounded in the authenticity that the iconic purpose-led brand National Geographic stands for. Working across the brand partnership lifecycle, from understanding the audience through to storytelling, planning and evaluation, we are here to provide in-depth understanding insight into consumers and their relationship with the world around them.
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2020 –The Year that Changed the World
Exploring the behavioural science behind the year the changed the world, looking at how growing attitudes have been catalysed into behaviours by the pandemic.
Absence Makes the Heart Grow Fonder
A look at how the events of 2020 reset travellers’ priorities changing their relationship with the planet and how they’ll look to explore it as restrictions ease.
