Your kids and family experts
As the number one media brand for connecting to people emotionally, Disney knows kids and families. Disney InsightWorks explores how this emotional consumer connection can benefit our partners. From ‘Let it go’ lovers to Star Wars fanatics, Disney InsightWorks utilises Disney’s proprietary research to fully understand what matters most to the modern family, providing clients with unique access to the audience understanding that drives one of the most successful brand of all time. Harness the science behind the magic.
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Kids & Digital
Kids platform of choice is now YouTube and Disney Kids UK YouTube channels saw a 75% growth YOY in 2020 vs 2019.
This Disney report looks into how these dramatic changes in viewing behaviour is transforming the kids media landscape.
What We Watched In 2020!
Exploring our content habits across all our Disney brands in the upside down year of 2020, where we use media in new ways.
This report reveals the new moments, need-states and habits in all of our lives via the content we consumed in the year we were all stuck at home.